And here we are. After a year of brainstorming, researching and exploring various business models, we are extremely excited to share this idea with others: GreyC2 is going live.
A deeper look into the fashion industry left us with an overwhelmingly uncomfortable feeling. The industry's common practices are far away from what we would call sustainable and ethical. We took this circumstances as an opportunity to challenge the status quo and explore the meaning of values within a business context. Everyone wears clothes, they are a part of our identity. So wouldn't we want to wear something that reflects what we believe in? We are starting our journey with these open questions; excited and a bit scared at the same time, and ready to share our experience with you.
Lots of love,
Angela, Rebecca and Sarah
A deeper look into the fashion industry left us with an overwhelmingly uncomfortable feeling. The industry's common practices are far away from what we would call sustainable and ethical. We took this circumstances as an opportunity to challenge the status quo and explore the meaning of values within a business context. Everyone wears clothes, they are a part of our identity. So wouldn't we want to wear something that reflects what we believe in? We are starting our journey with these open questions; excited and a bit scared at the same time, and ready to share our experience with you.
Lots of love,
Angela, Rebecca and Sarah